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Social media companies look at microtargeting in ads

PostPosted: December 10th, 2019, 2:25 pm
by TheVat
But pressure to change the rules on microtargeting is being applied to Facebook from several directions.

Disinformation experts and researchers say limiting or banning political microtargeting would help slow the spread of falsehoods online by exposing problematic ads — by politicians or political interest groups — to a wider audience, where inaccuracies or outright lies would be more likely to be noticed and exposed.


https://www.washingtonpost.com/technolo ... love-them/

And here's a similar article, that doesn't have a paywall....

https://www.theguardian.com/technology/ ... dvertising