'Big Data' - How the Vote Was Lost

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'Big Data' - How the Vote Was Lost

Postby toucana on January 26th, 2017, 9:31 am 

One of the most interesting articles I have yet read about the counterintuitive results of the Brexit referendum in UK, and the unexpected victory of Donald Trump in last November's US presidential election:


In both cases the common factor is a shadowy company called Cambridge Analytica whose board of directors happens to include a certain Stephen Bannon.

One particularly interesting part of the tale is the insight it offers into how Ted Cruz unexpectedly became a surprise contender after winning the Iowa caucus in January 2016 and then faded equally rapidly from contention.

The article was researched and written by Hannes Grassegger and Mikael Krogerus, and first appeared in the December 2016 edition of the Zurich based publication Das Magazin. The article is still largely unknown in UK or the USA because it wasn't translated out of the original German at first. Two translations are now offered in the link above
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