BBC News
The latest project from the director of Shaun of the Dead is part interactive movie, part comic book, part game, which lets the audience influence the outcome of the story.
Filmmakers have long tried to use the web to promote their movies, but some of Hollywood's brightest minds are now trying to move the idea on further. They have started to embrace new online methods of crafting creative ways to tell entirely new types of story.
Mark Cieslak talks to Hot Fuzz and Shaun of the Dead director Edgar Wright about his online project the Random Adventures of Brandon Generator which lets the audience influence the outcome.
http://www.bbc.com/future/story/20120430-new-chapter-in-web-storytelling